Just an observation...
When I comment on facebook about needing a new cell phone, preferably one that has email functions, I get several responses about what to (or not to) purchase. As a sidenote, I am annoyed by my dependency on my phone... I only got it in the first place because it was required by daycare, but now I feel naked without it.
However, when I write a post that has more meaningful social commentary, such as supporting the local OPSEU strike, I'm lucky if one person "likes" it... and this occurs even though my friends list is full of social activists and leftist grad students and professors (granted, they aren't the ones commenting on my cell phone choices).
Priorities, I guess. Sometimes it seems as though people (at least on facebook) are more invested in small purchases that have nothing to do with them than they are in important current events.