Showing posts with label environment. Show all posts
Showing posts with label environment. Show all posts

Friday, July 16, 2010

Gasoline ad from 1962 melting glaciers

This is a gasoline ad for a petroleum company in life magazine in 1962. It shows pretty much the exact opposite image of that which petroleum companies are trying to show today.


It's hard to read, so here is the transcript
EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT 7 MILLION TONS OF GLACIER!

This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies- if converted into heat- could melt it at the rate of 80 tons each second! To meet the nation's growing needs for energy, Humble has applied science to nature's resources to become America's Leading Energy Company. Working wonders with oil through research, Humble provides energy in many forms- to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Stop at a Humble station for new Enco Extra gasoline, and see why the "Happy Motoring" sign is the World's First Choice!

Now that we are aware that the glaciers are actually melting, and that our reliance on oil and gas is a large part of why that is occurring, the ad is no longer effective in selling the company.

Friday, February 12, 2010

The Olympics and a grade 2 class assignment

My daughter's class has a special homework assignment for the next few weeks. Each child is bringing home the local newspaper every day and are to read the olympic section with their parent(s) every night. The teacher described this as a great learning opportunity... I agree, but probably not in the way that she thinks. I'm just trying to rationalize how much of my opinion to tell her, and how much I should just step back, and let the olympics retain some kind of magic for her, not unlike Santa Claus or the Tooth Fairy.

I will use this opportunity to teach her about capitalism- by sending home a newspaper everyday for several weeks, I'm sure they are hoping parents will want to subscribe once the Olympics are over. Should I also tell her about how much of the Olympics is linked to corporate sponsorship and consumerism?



Do I tell her about how many social programs were cut to fund these games, which were estimated to cost $6 billion. And about how this money is then given to companies who build the infrastructure to support the games instead of being put back into the community to help people.

Or about the environmental devastation that has occurred, such as in building a large highway from Vancouver to Whistler which is not needed after the games are over.




Or about the lack of treaties with aboriginal communities which was entirely illegal, and means that the Olympics are being held on stolen land?



Can I tell her about the criminalization of the poor, where Project Civil City was passed because of the games, making it illegal to beg for money or sleep outdoors, and is being enforced during the games by the largest police force ever in Canada.



As a former athlete, I used to dream of going to the Olympics. I love the idea of people becoming great at their sport, and coming together in celebration of this passion. I do not consider myself entirely anti-olympics, and I hope the protests do not affect the athletes too much. But, there are a few aspects of the games that I am not as happy with, and I think it is important that they are discussed throughout the games.

When I think about it, I find the concept of nationalism kind of silly. I am cheering for this person (but not that person) because the first was born in a geographical location that is politically defined as being the same country as I happen to reside in. That really doesn't make sense to me... rallying behind the maple leaf (or various other symbols). I think we should be rallying behind the athletes, not locations that are attached to them to make them a guaranteed fan base. One particular athlete representing Canada used to compete for the American team until he was kicked off for repeated drug problems, then was asked to compete here because he had dual citizenship. I'm not saying that we should not cheer for him, just trying to point out how arbitrary these relations are.

Another note is the imperialism that is used when defining what is and what is not a sport. I'm not as informed on this as I would like to be, but I am pretty sure most Olympic sports were developed in the western world. Also, the arbitrary nature of what is considered worthy of being an Olympic sport is shown in the battle that female ski jumpers went through over the past decade in trying to be a part of the games, which, unfortunately, did not work yet again, even though a woman holds the record for longest jump at the course they will be using.


As for my daughter's assignment, I am going to watch the Olympics with her and we will read the newspaper together. We are going to cheer on the athletes while I try to teach her about critical thinking. Together, I suspect we will enjoy the artistry that comes together as we see so many people dedicated to what I hope is a passion for their sport. I do need to use this as a teaching opportunity, I just have yet to decide to what extent.