I like it on the livingroom floor
I like it on the kitchen counter
I like it on the table
What am I talking about? Well, breast cancer awareness of course! Posting the location of your purse on facebook raises awareness about breast cancer. And of course, sexuality must be implied to get attention... for the cause, right?
At least the bra colour meme from last year was somehow linked to breasts... this one is a ridiculous.
My purse status was "I like to open it and actually give money (and time) to support a specific cause rather than re-posting inane memes that use sexual innuendo to get attention while pretending that purses are somehow linked to breast cancer... BTW, cancer is not sexy, even when it has to do with parts of the female anatomy"
I could tell you that the cell phone case that I usually carry instead of a purse is on the coffee table. Or the schoolbag I carry when I need more room is on the floor. Or the purses that I rarely use are in a cabinet. But how does that help raise awareness for breast cancer?
And why is it that breast cancer is the "sexy" way to support women's issues? It isn't bad enough that any product in existence, colored pink like toys designed for little girls, is meant to support breast cancer, but now we have to show off how sexy breasts are at the same time. Advertisements tell men that they should care about breast cancer because they like breasts... not because women are dying and not supporting the leading cause of death in women (cardiovascular disease- hearts are not sexy)... simply because men like breasts.
What, other than breast cancer do these ads have in common?
Using a cartoon sex symbol as a spokesperson...
I know I like to box in uncomfortable lingerie...
Nudity is common in these ads
And T-shirts like this one don't even pretend to be about a woman... just boobs.
In my opinion, they are as much about sexualizing and objectifying women as they are about trying to get money for researching breast cancer.
Don't do this research to save women's (and some men's) lives because you value women as people, or because they have a right to expect researchers in related fields to look for a cure. Support this research because you like breasts, and breasts happen to be attached to women.