I was out trying to price a new desk for my daughter (and of course that involves going to every new and used furniture store because I don't want to pay a dollar more than I have to) and I found this tag attached to some of the products at one of the stores...
Notice that it is a woman with a tool box next to the caption "this item requires assembly!" First, I think it is great that they don't go to the default male for such "manly" jobs as building furniture. And secondly, I think it is really great that they don't try to sell the woman as an object (yes, they often do that even with cartoons). She is still thin and whatnot, but she is not overly sexual- actually, at first I thought it was a man in the picture.
Although, I wonder if putting this type of tag on, where a woman is capable of building the furniture, serves to sell more products by making the build seem like a less daunting tasks to potential consumers... especially female ones..
Either way, I happen to like this picture, at least in comparison to images of women that are often present in advertising.