The section labeled "Girls Toys" contains stuffed animals, toys that are pink or purple in color, dolls and for some reason, board games (although that could partly be because there is room for game shelf here).
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The section labeled "Boys Toys," on the other hand, is a bit different. Although it does contain toys that I would suggest are typically gendered as being for male children (Tonka Truck, monster truck, transformers action figure and various other cars and trucks just to name a few), it also contains many toys that I don't think are typically gendered (Rubix cube, chess set, M&Ms Candy toy, math and reading flashcards, outdoor activities/sports toys, waterguns, keyboards, etc). Not seen in this picture, but still in the boys section, were 3 average lego sets (the kind that was marketed for all children before they came out with pink lego sets for girls).
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This is just another example of male as standard or normal, along with the devaluation of all things female. All children are allowed to shop in the boys section. Boys, however, will not find anything suitable in the girls section (thankfully, my son would dispute that.. he loves Littlest Petshop and jewelry crafts). I think this store needs to seriously reconsider this new setup. I just want these toy stores to put everything back together on one big shelf and just let kids be kids.
If you look near the pink keyboard in the girls toy section picture there is one of those Fisher Price Corn Popper toys. I had one of those when I was a kid and I am male. Damn my parents for buying me a girls toy. There is not even pink in it, the handle is even blue. This is an outrage!!!
ReplyDeleteI had one of those for my kids... they thought it was a vacuum.
ReplyDeleteI just don't understand the *need* for it. Why put signs up that serve no purpose other than to dissuade some of the children from buying certain toys? It seems like a bad business decision.
ReplyDeleteHave you tried talking to anyone at the store about this?
I'd be so tempted to do some guerilla restocking, and start transferring stuff over to the girls' section.
ReplyDeleteI agree that it seems counterproductive to selling more toys... now little girls won't buy generic legos, or boys won't buy that little karaoke machine because it is in the wrong section. And I haven't bothered mentioning it yet, but it might be worth a letter at some point.
ReplyDeleteAnd I am totally going to restock that section now... do I stop at toys, or do I move some science books, sports equipment, tools and electronics to the girls section... ok, well, maybe letting kids play with tools isn't the safest thing in that context.
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