"Dad's not lazy... he's just occasionally damn tired and after a hard day there's nothing he loves more than settling into "Dad's" chair and letting the worries of the day drift away.
One thing Dad won't be worried about is the cost of a (chair) at (store). Our Inspiring Prices will give Dad even more reason to drift away and forget his worries - like the worry that it's actually Mom's chair!"
Apparently, mom doesn't get tired after a hard day of working the double day, or maybe she just doesn't have time to be damn tired, at least until after the kids have gone to bed.
And only dads are worried about money. I'm not entirely sure what they mean by the worry that it is actually mom's chair... is mom going to take over the chair if she ever gets a few minutes to sit down, or does mom only let dad think it's his chair? I don't get it.
What I do get from this ad, is the representations of "dads" role in the paid workforce. He is employed at a job important enough to cause him to worry about it after work, and works hard enough to come home tired after a long day. I'm not sure women's work is being represented as entirely invisible, because she doesn't have time to sit down and be mistaken for lazy. However, it is justified that "dad" gets to sit down because he has been working so hard whereas "Moms" aren't afforded that luxury. "Dad" also requires a comfortable chair to lounge in after that hard day's work.
And there is always a mom and a dad, and dad always has a job...