Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Wednesday, October 19, 2011

Quick vent about kids and consumerism

My 8 year old daughter asked if she could purchase a book from the book fair, and I told her I would go with her after school to get it, but I have to get cash first. She was concerned it would be gone and asked if she could bring her own money. When I told her she didn't have enough money for it, she asked if she could bring her money to buy something else - like she might have enough money for a pen or some other gadget or trinket being sold.

I let her take it because it is her money and she saved it herself, but this bothers me. We are so into the idea of buying something that we will bring money to a store (or bookfair) without a concept of what we need or wish to purchase, just for the point of finding something that we might happen to want. In our house, this item will usually end up buried in a corner within 2 days and never seen again.

I think Hannah Montana and The Suite Life are beating me when it comes to consumer education.

Tuesday, January 18, 2011

Queering It Gets Better

I love this depiction of the "It Gets Better" movement.



Found here

The picture, with comments like "made with white privilege" and "0% class awareness" shows an important critique of the movement. It refers to this niche that middle to upper class white gay men have found where they can fit in and happily consume products. And capitalism benefits immensely from their spending power.

Like the last post that I wrote that was critical of the "It Gets Better" movement, I feel like I need to explicitly say that I am glad it is happening. I like the attention that it brought and is currently bringing to queer issues, and I think it is important to tell young people that it generally does get better. I just think that we need to push it further to try harder to make things better now. I worry that by saying that it will get better, we are at the same time justifying the abuse that teens face as "kids being kids."

I don't think that it would have made me accept my own sexuality any sooner had a few relatively wealthy urban white men told me that it would get better. What happens to those of us who cannot inherit this white male privilege? What about trans youth? People of color? Queer people with disabilities? Poor or working class queer people? What happened to the queer movement that did not fit into dominant and consumerist norms?

We are replacing one normative culture with another, very similar, prescribed set of rules and calling it transformational in some way. I think we need to queer the It Gets Better movement.

Tuesday, December 7, 2010

Dear radio commercial,

Can you please refrain from making any more jokes about women and their shoes? Yes, we get it... women on TV (and presumably, some women in real life) enjoy wearing cute shoes. But is it really necessary for the company selling snowmobiles to tell us to imagine how many pairs of shoes the $2800 in savings will buy us? Or for the shoe store ad that followed to tell us that high heels are a sign of class? Someone should have told that to Karl Marx... here he was doing a complex analysis of capitalism, when he really should have been looking at women's feet this whole time...

Rest assured that if I am going to spent thousands of dollars on any item, if I will be measuring the savings based on a sale price, it will be in dollars, not shoes... and this is coming from someone who owns about 20 pairs of shoes (which I think is a lot).

I am trying to imagine a similar commercial directed towards men... what would the savings be measured in... beer? I like beer more than I like shoes...

Tuesday, August 31, 2010

Facebook status

Just an observation...

When I comment on facebook about needing a new cell phone, preferably one that has email functions, I get several responses about what to (or not to) purchase. As a sidenote, I am annoyed by my dependency on my phone... I only got it in the first place because it was required by daycare, but now I feel naked without it.

However, when I write a post that has more meaningful social commentary, such as supporting the local OPSEU strike, I'm lucky if one person "likes" it... and this occurs even though my friends list is full of social activists and leftist grad students and professors (granted, they aren't the ones commenting on my cell phone choices).

Priorities, I guess. Sometimes it seems as though people (at least on facebook) are more invested in small purchases that have nothing to do with them than they are in important current events.

Wednesday, April 28, 2010

Still trying to decide what I think about Lady Gaga...

I saw this great video with a male acapella group singing a Lady Gaga medley (mostly Bad Romance)



I thought I'd use it as an intro to some thoughts on Lady Gaga. I have to admit, I am not overly familiar with her as an artist; I have heard her songs that regularly play on the radio, I play Pokerface on the piano and Bad Romance on the guitar, and I find her music fun to dance to, but I do not have any of her albums, nor do I have her songs on my playlist. What I have been following more closely is some of the discussions around whether or not she is a feminist.

She claimed that she is not a feminist, saying "I'm not a feminist - I, I hail men, I love men. I celebrate American male culture, and beer, and bars and muscle cars..." Then, she apparently realized that loving men and being a feminist are not incompatible because she later said "I'm getting the sense that you're a little bit of a feminist, like I am, which is good" and goes on to discuss how the music business can be different for women than it is for men.

Another thing she did that I think is great is alternate representations of people with disabilities (found here), which, on the one hand, show interesting images of different types of bodies that do not entirely fit in to "normal" images within pop culture. On the other hand, some argue that she is sexualizing the disabled body (which may or may not be a problem).




I think my favorite thing about Lady Gaga is how she takes images typically found within pop culture, such as poses or fashion, and changes it just enough to make a different type of image. Yes, she does conform to dominant beauty standards in many ways, I'm not sure she would be all that successful if she didn't, but sometimes I find she changes what would otherwise be a very sexual image just enough to make it different. For example, even though her clothes can be revealing, the weirdness of them takes away what might otherwise be blatant sexuality to turn it into something interesting as opposed to simply fitting into the male gaze.





However, her new video Telephone (found here), seems to conform to a more dominant music narrative, including revealing clothing and tons of product placements... Maybe it could be read differently- it does feature one of the few "butch" lesbian images in modern pop culture, and there could be meaning behind the products and lack of clothing... maybe I just don't get it this time.

Anyway, I'm wondering other people's opinion of her, whether it be related to feminism or academia, or just personal likes/dislikes about her music...

Saturday, April 3, 2010

Eyelashes and moral regulation

Nicole gave me the box for this "Bad Gal" mascara, which came with a sample pack of make up that you get for shopping at a specific store.



What I want to know is whether "bad girls" have different eyelashes than "good girls." What makes one a "bad girl?" Long eyelashes is supposed to be alluring, so does being alluring and seductive make a woman bad? It plays into the Madonna/whore complex, in which there are only two types of women- good women and bad women.

Madonna (a biblical reference, not to be confused with the popstar) represents "good" "pure" and "well-behaved" women. These women do not have sexuality, and therefore, do not need alluring eyelashes. The "whore" is supposed to represent sexual women. What is most problematic is that within this dichotomy is that all women that do not follow the "good girl" rules end up being seen as bad, as is evidenced in the double standards imposed on women's behavior.

Like this product, a general theme throughout pop culture involves playing into this stereotype rather than trying to change expectations regulating women's behavior. As a result, women (and, increasingly, young girls) want to conform to standards of beauty and behavior that are imposed on them by this norm- for more on this, see the book "Female Chauvinist Pigs". As women's sexuality becomes less taboo, it is less stigmatizing to be a "bad girl" but it I don't like that the category still exists. A lot of TV shows and movies portray female characters as either "good," meaning asexual, motherly, or if they are sexually active, it is only within the bounds of a long-term monogamous relationship or "bad" women, meaning sexually active, deceptive, generally seducing poor men who can't help but fall for them.

Despite the name of this product, I think that long and thick eyelashes have become a beauty standard that women are expected to have regardless of their behavior within this dichotomy. Eyelashes that are "inadequate" by dominant standards are now considered a medical problem requiring prescription medication! At very least, needing medication to "fix" this "problem" seems to break away from the previously mentioned dichotomy, but it does so because there is money to be made by drug companies who want as large of a consumer base as possible (as do companies selling mascara). This medication also has side effects, such as the permanent darkening of the iris, which sounds a bit dangerous to me.. if you had blue or green eyes, they could turn brown, and if you had brown eyes, they could get darker. It entirely blurs the distinction between beauty aids and health care.

I wonder how many men have felt as though they needed a medication to thicken their eyelashes... or have purchased products which labelled them as "bad" because of a desire to conform to dominant standards of beauty.


Tuesday, February 23, 2010

gendered diaries

Every month, my children's school and daycare sends home book club order forms, the same kind that I received when I was in elementary school. I couldn't even begin to count how many times I have seen a little diary with a lock and two keys in it- usually pink or purple, sometimes with lace or other frilly designs and clearly labeled 'Diary' or 'Journal'

This time, I found a diary that is not geared towards girls... note that it is not called a diary.


I'm not going to bother with details about the appearance of the journal, because I believe it is quite obvious.

I am both happy and annoyed with this product. Happy that boys are finally being allowed to have an outlet to write things down. Unfortunately, they won't be able to do much writing of their innermost thoughts and feelings, as they will be busy "With cool activities and loads of bizarre facts, this fun-filled journal will keep young boys entertained for hours." Girls, apparently, will not be entertained by cool activities or bizarre facts.

Girls don't need activities in their journals... although, my daughter has a Hannah Montana journal with a lock and activities, so that isn't entirely gendered, but I would love to analyze some of the differences in the content... like does this journal tell you to write down the name of your best friend, favorite teacher, and 'ultimate crush'? I suspect there will be fewer lists and more activities in the 'boys' version.

But really, do we to segregate journals by gender?

Friday, February 12, 2010

The Olympics and a grade 2 class assignment

My daughter's class has a special homework assignment for the next few weeks. Each child is bringing home the local newspaper every day and are to read the olympic section with their parent(s) every night. The teacher described this as a great learning opportunity... I agree, but probably not in the way that she thinks. I'm just trying to rationalize how much of my opinion to tell her, and how much I should just step back, and let the olympics retain some kind of magic for her, not unlike Santa Claus or the Tooth Fairy.

I will use this opportunity to teach her about capitalism- by sending home a newspaper everyday for several weeks, I'm sure they are hoping parents will want to subscribe once the Olympics are over. Should I also tell her about how much of the Olympics is linked to corporate sponsorship and consumerism?



Do I tell her about how many social programs were cut to fund these games, which were estimated to cost $6 billion. And about how this money is then given to companies who build the infrastructure to support the games instead of being put back into the community to help people.

Or about the environmental devastation that has occurred, such as in building a large highway from Vancouver to Whistler which is not needed after the games are over.




Or about the lack of treaties with aboriginal communities which was entirely illegal, and means that the Olympics are being held on stolen land?



Can I tell her about the criminalization of the poor, where Project Civil City was passed because of the games, making it illegal to beg for money or sleep outdoors, and is being enforced during the games by the largest police force ever in Canada.



As a former athlete, I used to dream of going to the Olympics. I love the idea of people becoming great at their sport, and coming together in celebration of this passion. I do not consider myself entirely anti-olympics, and I hope the protests do not affect the athletes too much. But, there are a few aspects of the games that I am not as happy with, and I think it is important that they are discussed throughout the games.

When I think about it, I find the concept of nationalism kind of silly. I am cheering for this person (but not that person) because the first was born in a geographical location that is politically defined as being the same country as I happen to reside in. That really doesn't make sense to me... rallying behind the maple leaf (or various other symbols). I think we should be rallying behind the athletes, not locations that are attached to them to make them a guaranteed fan base. One particular athlete representing Canada used to compete for the American team until he was kicked off for repeated drug problems, then was asked to compete here because he had dual citizenship. I'm not saying that we should not cheer for him, just trying to point out how arbitrary these relations are.

Another note is the imperialism that is used when defining what is and what is not a sport. I'm not as informed on this as I would like to be, but I am pretty sure most Olympic sports were developed in the western world. Also, the arbitrary nature of what is considered worthy of being an Olympic sport is shown in the battle that female ski jumpers went through over the past decade in trying to be a part of the games, which, unfortunately, did not work yet again, even though a woman holds the record for longest jump at the course they will be using.


As for my daughter's assignment, I am going to watch the Olympics with her and we will read the newspaper together. We are going to cheer on the athletes while I try to teach her about critical thinking. Together, I suspect we will enjoy the artistry that comes together as we see so many people dedicated to what I hope is a passion for their sport. I do need to use this as a teaching opportunity, I just have yet to decide to what extent.

Friday, November 27, 2009

Dad's Not Lazy....

(found here)

"Dad's not lazy... he's just occasionally damn tired and after a hard day there's nothing he loves more than settling into "Dad's" chair and letting the worries of the day drift away.
One thing Dad won't be worried about is the cost of a (chair) at (store). Our Inspiring Prices will give Dad even more reason to drift away and forget his worries - like the worry that it's actually Mom's chair!"

Apparently, mom doesn't get tired after a hard day of working the double day, or maybe she just doesn't have time to be damn tired, at least until after the kids have gone to bed.

And only dads are worried about money. I'm not entirely sure what they mean by the worry that it is actually mom's chair... is mom going to take over the chair if she ever gets a few minutes to sit down, or does mom only let dad think it's his chair? I don't get it.

What I do get from this ad, is the representations of "dads" role in the paid workforce. He is employed at a job important enough to cause him to worry about it after work, and works hard enough to come home tired after a long day. I'm not sure women's work is being represented as entirely invisible, because she doesn't have time to sit down and be mistaken for lazy. However, it is justified that "dad" gets to sit down because he has been working so hard whereas "Moms" aren't afforded that luxury. "Dad" also requires a comfortable chair to lounge in after that hard day's work.

And there is always a mom and a dad, and dad always has a job...